Anchor text is the visable, clickable text (or image) in a hyperlink.
Anchor text should be relevant to the content you are linking too. This could be content on your own site or used when linking to other sites.
There are different ways to implement anchor text, some are more seo friendly than others.
1.Exact Match Anchor Text
This is when you use an exact match of the keyword of the page you are linking to. Example would be linking in a blog post using the word Targeting as my anchor text to link to our course called targeting.
Please note that this practice if used excessively can appear spammy and is not seo friendly if done over and over. I could switch it up and use anchor text links such as targeting your audience, writing for your audience and so forth and so on. The search engines are smart enough now to know it’s all the same.
Also if you have a post for example and you use the same exact match keyword multiple times on the same post, it too can be considered spammy behavior by the search engines. It appears stuffed.
2.Partial Match Anchor Text
With a partial match anchor text, you use a variation of the keyword of the page you are linking to. It may or may not have the keyword of the destination page in it. Example. Instead of using the word targeting like described above to link to our targeting course, I may mention “targeting your audience” as my anchor text in a natural sentence. I could even use something like “pinpoint your audience” as my anchor text.
Partial match anchor text linking is more natural, flows easier and is not seen as spammy by search engines.
If you use images as links Google will consider whatever your put in your alt text as your anchor text. So for example if you have 5 different images on a post, change up your alt tags to partial match text. Don’t use the same alt tag for all 5 images.
4.Generic Anchor Text
This would be something like “click here”. Probably the least effective of all anchor text links when it comes to your seo. Using it on occasion however may be beneficial to your reader. I have found there are some times when I just tell them to click here. Sometimes you have to just tell your reader what to do.
Example: If you would like to learn more about such and such click here.
Keep this practice to a minimum and only use when you can’t seem to find the words that would make your reader want to click.
This is the using the url of a site or page as your anchor text. Like www.abcdefg.com or https://abcdefg.com or any variation. It’s not that pleasing on the eye. Some will say that using this on occasion can help your seo, while others say it doesn’t matter at all.
I think, please note the word think. I do not know this for fact. I think that in some circumstances using a naked link could help brand awareness, but then again, so could using the actual brand name as your anchor text. For example, Pajama Affiliates is our brand and I may want to use that on occasion to link to the home page.
This being said, brand anchor text is yet another option.
Overall best anchor link practices
Keep your anchor text links as short and relevant as possible without keyword stuffing them. You don’t want to use entire sentences or paragraphs as anchor text links.
- Short as in two to four words would be ideal
- Highly relevant to the page or site you are linking to
- Low Keyword density as few exact match links
- Little to no generic links
Want to learn more on how linking improves your SEO?
Get More Page Views with Interlinking
Does External Linking to Others Sites Help Seo