Many use blog commenting as part of their seo strategy. Back in the day, this was widely taught as an effective means of building backlinks to your site.
Sadly many abused this. Spammers for example would flood my posts on breakups with spell caster links. Makes it tough on us honest guys.
There are a few things that many aren’t even aware of when it comes to blog commenting for seo.
Most Blogs Have Comments Set to Nofollow
The default setting for WordPress and other blogging platforms is set to nofollow. This means that if you post a link, it will get zero seo juice. The link is not crawled by the bots or spiders at all.
If you do find blogs that dofollow comments, there is a good chance you aren’t the only one who has found it. If you have hundreds of comments, understand that the link juice is being split between all blog comments. That’s a very little amount of link juice you are going to get and it’s not a big help.
It’s up to you to determine if it’s worth your time.
How to Find Blogs That Dofollow Comments
Once you find blogs that dofollow comments you need to make sure you are commenting on blogs relevant to your niche. Now this may be a no brainer, but as the owner of two money making blogs, I can say this. Make sure your comments are relevant to the blog you are posting on.
I can’t tell you how many comments I get that have nothing at all to do with the content on my blog. I mean what do discount shoes have to do with dating and relationships? It gets marked as spam and deleted.
Google loves relevant content.
Make sure also that the blog you are commenting on is relevant to your niche. This really is a big deal. Relevancy is a big ranking factor in the search engines.
Here is a helpful video on finding blogs in your niche that dofollow comments.
How Blog Commenting Can Help You
Blog commenting can build your online presence and get noticed. It can also bring in some traffic. Traffic is traffic if you know how to convert it.
Now if you are just running all over the place commenting with no real strategy, you aren’t likely to get a lot out of it. Building a relationship in a community is powerful. One comment on one blog at random is not going to cut it.
Comments on blogs not relevant to your niche can and will hurt you.
I would not comment on a site about birds if my niche is dogs.
Give value on a consistent basis on the same blogs and people are going to start recognizing you. They will click on your profile to see who you are and what you are about.
You can gain some serious credibility like this. If you are going to be blog commenting:
- Use your real identity or your brand.
- No anonymous names or fake avatars.
- Show respect to the blog owner.You want people to know who you are.
If you comment on one blog regularly and build your reputation with that blogger, the owner may contact you and offer a guest posting opportunity or some other way to co-create into a win win situation.
Choose a handful of blogs to comment on and be helpful and consistent.
Don’t leave one or two line comments. Don’t just comment for the sake of commenting.
You will get over looked.
Put some thought into it.
If there is a discussion going on the comments, get involved (don’t argue or get rude).
A longer comment or several comments in a conversation will likely get you noticed more than a one or two liner.
In other words, if you comment, make it worth reading.
Just a praise about the blog post isn’t worth much. Just swapping thin comments on blogs serves no one.
Sure we enjoy compliments, but seriously, I much rather you post something thought provoking or something that might get others commenting. If you just tell me great post, I know you are only doing so to try to get a backlink. You don’t care about my topic.
We talk about blog commenting seo, keyword research, backlinking and many other things in our pajama affiliates group. Moral of this blog post is this. If you are going to practice blog commenting seo, do it right and make it quality and worth your time. To be blunt, half ass doing it just won’t be effective.