I have been exploring advertising on facebook for the last couple of weeks. The conversion pixel for facebook had me a bit confused. I did however know that I had to figure it out because conversion pixel tracking is powerful. I am blown away at the results in just a week.
I wanted to get this right and know the ins and outs of ads on facebook, so instead of digging for all this information for myself, I bought this amazing course here that taught me everything I needed to know in one afternoon.
What this pixel does when used in your facebook ads is it tracks anyone who has clicked on your ads. Then it continues to follow that person around meaning your ad will keep appearing to them. I know if you are on facebook and have ever clicked on something and then it kept showing up in your newsfeed or your sidebar, you have experienced this.
The great thing about this is that in general, people don’t buy our products or services the first time they see it. It usually takes someone 3 to 7 times before they actually pull out their wallet.
So if you have just gotten started with Facebook advertising and are looking for an easy way to install a conversion pixel for facebook onto a WordPress site, watch the video below.