If you are a blogger and affiliate marketer like me, when you find a new toy you just want to jump in and play. I can tell you from experience that Facebook ads for beginners can be a bit much. There are a lot of things that you really need to know before you begin because the types of ads you can run and the different means of targeting are awesome!
One of the first things you need to know about Facebook ads as a beginner is you need to run your ad for more than a day or two. Facebook’s algorithm takes time to start working for you. I think many give up when the run an ad for a couple of days with little results.
Boosting a post is not the most effective way to run an ad on Facebook. For starters the targeting options are not near as great as they are if you run a campaign or even a simple ad. There are other ways inside of Facebook ads that you can boost that post that will be more cost effective and performance effective.
Images are important. The image size for a Facebook ad is 1200×628. You can easily test what images get the best results by running test ads for a dollar a day. A picture is worth a thousand words and with Facebook, it’s not words, it’s dollars!
If you are a beginner at Facebook ads, and are driving traffic to your site, you need to know about the re-targeting pixel that you can place on your site. You can read about the re=tarting pixel here. Re targeting means that your ad will follow people around who clicked on your site. You can also use a conversion pixel in your future ads and exclude those who have already made a purchase. These are some awesome features but can be confusing for beginners.
Something many don’t realize is that even if you don’t have a site, you can create ads that drive straight to an affiliate offer, yes even clickbank products. Many don’t know this, but it can be done. I can show you ways to do this effectively. The only down side to driving traffic straight to an affiliate offer is that you can’t really track it or use re-targeting on it. I have made money doing this however.
There are many courses out there that teach you about facebook ads. Most are made by the gurus who spend hundreds of thousands a month on facebook. I have found that that isn’t the best person to learn from as a beginner. I found this course and it was reasonable and perfect for beginners at facebook. I am also in the process of creating my own, so watch this space.