We have been teaching blogging and affiliate marketing for years at Pajama Affiliates.
It’s only natural that many of our students are now expanding into product creation and wanting to know how to get affiliates to promote their products.
We have a diverse group of people in many different niches, from beekeepers to sleep experts.
That being said, each niche is unique and it takes critical thinking on your part to determine how to not only target your audience, but to attract the right affiliates that fit.
Friends and Family Do Not Make Good Affiliates!
Let’s get this part out of the way first.
Asking your friends and family to promote your products doesn’t work in most niches.
Don’t waste time here. It’s not how to get affiliates to promote your products.
Example, I am a blogger and affiliate marketer and I have my own teaching products.
If my friends shared it, it wouldn’t do much good.
Most of my friends have traditional jobs and aren’t really open to what I do as an option to their job.
Before you ask your friends and family to promote you, think about this.
Are they your target audience?
Do their contacts need or want what you have to offer?
Are Your Customers Your Best Affiliate Promoters?
Sometimes yes, sometimes no.
Again, it depends on your niche.
In my niche usually it makes sense that my customers would be great promoters.
Bloggers tend to hang out online with other bloggers and in blogging groups so in that case, yes.
On the other hand, some of the product users are in a particular niche.
They have used our product but their audience is unique.
Take Beekeeper Charlotte for example.
Most of her people are not blogging. They are beginner beekeepers.
The people I work with are not beekeeprs, they’re bloggers.
It would not make much sense for either of us to promote one another because our target audiences have nothing in common.
If I happen to meet someone into bees, I would send them to Charlotte, but it’s doubtful that I will be able to make her or myself any major money in this niche.
What Makes a Good Affiliate Marketer for Your Product?
A person who is in your niche and blogs on the topic that your product offers the solution to on a regular basis is your ideal affiliate to promote your products.
I was an affiliate marketer promoting the products of others long before I created my own.
I had 3 main products that I was constantly linking too, depending on my topic of the post.
I might make $1500 a month on one product, $2500 on another and a few more thousand on another.
Consistently. Month after month.
Enough that a couple of them noticed when I dropped out of that niche and actually reached out to see if I was still alive.
These are the kind affiliates you want!
Usually, these type affiliates FIND YOU!
What About Super Affiliates?
Having your product discovered by a Super Affiliate is what most people dream of.
Someone with a really big list with a lot of credibility.
This is great for the few days or week that they mail out their affiliate link to your product and sing your praises.
You will have a really profitable week, maybe even two weeks.
The thing with Super affiliates though is the money is in their list.
Once they have sent out your product, they move onto the next and your hour of glory is soon over.
The cool thing about getting a super affiliate to promote your product is that some of their customers, become your customers for life.
While the huge influx of money in that week or two is very nice for my bottom line, I love the long term customers that I get from those super affiliates even more than the money.
Are You Advertising Your Affiliate Program?
The best way to make sure you’re going to find good affiliates is to make sure you have a page on your site that says you’re accepting affiliates!
Good affiliate marketers are on the hunt for programs that work in their niche.
YOU might be that product but if you don’t advertise your affiliate program – how will they find you?
Take Lesley, she’s in a new micro niche, very micro, and she has a hard time locating affiliate products to promote and she’s a GOOD affiliate to have!
If you want good affiliates to promote your product, sometimes the best way is just to have something on your site and product page that say – “Hey, I have an affiliate program!”
Another way would be to make sure the email you send out with your product mentions you have an affiliate program, you might even word it differently – some places call it a “Referral Program” and they offer credits on their products (like Blue Apron, Freshly, Subscription Services, Etc).
Either way, you need to make sure that people know you have a program.
It’s as simple as a page on your site or a paragraph in an email when they purchase a product from you.
How to Get Affiliates to Promote My Product?
Besides affiliates just finding you – like I mention above…
Getting good affiliates isn’t that easy in my experience.
It’s just not.
Many people just drop links on social media and while that’s nice publicity, it’s hard to get much more out of them than that.
The truth is, a lot of people don’t invest a lot of time in learning how to do affiliate marketing the right way, so it’s not easy finding ones that actually do it right – and make money for you and themselves.
We have about 70 or so people ( I am making an educated guess here) that promote our products.
Out of the 70 there is one that we pay on a consistent basis.
The rest it’s a sale here and there, but that adds up.
We pay affiliates every single day.
But we rarely pay the same affiliates in a given week.
So you can get a few consistent affiliates or a lot of inconsistent affiliates.
The bottom line is you can’t control what others do.
The number one person you need to be counting on to promote your products is you.
What is your experience for getting affiliates to promote your products?
Do you have any tips to share?
Leave us a comment below.