Do the Search Engines know what your Website is About?

I as a blogger,  I get to review many a website.  I have discovered that many just don’t quite grasp how to get found in the search engines.  They may have a handful of their many posts that rank fairly well, but the rest of them just get lost in oblivion amongst the millions.  There are many reasons this can happen but today I am going to talk about one of the main ones.

Many sites cover such a broad range of topics that search engines such as Google really have no clue what your site is about, let alone how to rank it.   I mean it’s great to have a couple of your blog posts that blow it out of the ball park, but imagine if your entire website or blog did this how well you would do, not to mention how much more money you would make.  When it comes to how to get found in the search engines, think your entire website as opposed to just one blog post.

I have found and can give you evidence that those that are laser targeted in their niche are the ones making the big money.  If you have 100 blog posts on topics that aren’t related Google does not see you as an authority in your niche and therefore, it won’t give you much juice.  Many review sites are like this.  Instead of reviewing products in one niche, they are reviewing a wide variety of products, say from a weight loss product, to a cell phone accessory.  Google hasn’t a clue what a site like this is about.

I am not saying you can’t make any money on these sites, because you can.  What I am saying is you could be making a lot and I mean a lot more money if you were more targeted.  If you have a site that has been up for a year or more and you have been consistently adding content, yet still not making good money, this could be one of the issues that holds you back.

Do your Readers know what your website is about?

Being laser focused on your niche is also important for return visitors.  If you write an article that a new visitor really likes and they return to read more on the topic or decide to stay on your site and browse to find out more information on that topic, can they or will they find it?    Will they come back again to research further? If they bookmark it to come back later, will they find out more on the topic of their interest? If you have a sign up box, will they sign up to learn more?

Example:  If they land on your site looking for how to grow tomatoes, then your next post is about knitting, which they have no interest in, do you think they are likely to return?  if you go in a gardening store, you aren’t likely to be looking for yarn.  No, you just frustrated your reader and you have confused the search engines.  You have no authority with your reader and you have no authority in Google and other search engines.  This is a big reason why some aren’t making the money that they could be making with their affiliate marketing efforts.

You can optimize each blog post to perfection, but if Google or your readers don’t know what your site is about, you may not be ranking as well as you could and you may be leaving a lot of money on the table.  Being clear and targeted in your niche is a big part of how to get found in the search engines.

If you aren’t clear on your niche or wonder of this could be part of your problem, usually I can look at your Website and within 10 minutes, tell you exactly where you are missing the boat.  One session with me could show you things that you may not be aware of and could turn it around for you.  I also teach this part of Search Engine Optimization in my Pajama Affiliates Marketing Course of you can find my mentoring service and get one session here.