There are people out there who have been affiliate marketing for years and make little money because they don’t grasp the big picture of how to sell products on a blog. There is more to selling products on a blog that just popping in a link to a product and hoping for the best.
You see internet users are getting savvy and evolving. Google is constantly changing how it renders searches. Things are changing. The days of finding a good keyword with a good amount of searches, low search volume and yielding good results are not that simple anymore. We bloggers need to get creative and step into the users shoes and deliver what it is they are looking for and offer solutions. Solutions would be our products that we share on our blogs.
How to Sell Products on a Blog Creatively
We bloggers used to be able to use a keyword tool, find good keywords and build our content around that keyword and make tons of sales. This was back before the Panda and Penguin update.
This isn’t nearly effective anymore. Take your average product review. You put the product name in Google and the return results are almost always the big box stores. You won’t get to the blog posts or product review posts until about page 2 or 3 on Google. So what do we do now?
Selling Products Using Problems and Solutions
When people have problems to solve they go to Google and do a search. If I have a product I want to sell on my blog, I always ask myself this question first. What problem does this product solve and I hit it from that angle.
Example of a Problem and Solution:
Problem: I am not so good at cooking rice. Sometimes it turns out, but other times it’s crunchy or mushy. I am a pretty good cook, but rice is something that just never turns out the same every time for me.
Solution: A Rice Cooker
There are a lot of people looking for how to cook rice and a lot of ways to search how to cook rice. There may also be a lot of people looking for a rice cooker as well so what is the difference here? Go to Google and put in rice cooker in the search bar. The first page is nothing but big box stores. You won’t see bloggers like us until the 2nd or 3rd page. That’s pretty stiff competition regardless of what your keyword tool told you.
Now some would think maybe a post on how use a rice cooker would be effective. Again, put yourself in the readers shoes. If you are searching for how to use one, you already have one an are not likely to buy another one.
How to Sell Products on a Blog by Staying Relevant!
I sell a lot of this one particular cookbook on one of my blogs. My blog post is not about a cookbook. It’s about cooking on a Himalayan Salt block and I share recipes there. Salt block cooking recipes. I have a cookbook from Amazon on all of my recipe posts called “Salt Block Cooking: 70 Recipes for Grilling, Chilling, Searing, and Serving on Himalayan Salt Blocks”. I sell them all day long.
There are problems that people learning to cook on salt blocks don’t think about that I inform them about. Salt blocks are heavy and hot. You can’t just move them around with ease. You need tools. A rack with handles and heavy duty oven mitts. I inform the reader of these issues and again link out to the products on Amazon that will help them.
My blog post is NOT about cookbooks, oven mitts or racks for salt blocks. It’s recipes. See what I mean? Get creative.
This is just the tip of the ice berg on what we share at Pajama Affiliates. All of our blogging and affiliate marketing courses are up to date with with the most recent market changes. If you are still blogging like you were years ago, isn’t it time for a change?
In summary here, things are changing and it’s more important than ever to be able to step into your readers shoes, give them exactly what it is they are searching for and deliver in your content. Knowing your audience and targeting them takes more than just a good keyword.
You’re not alone in this, we have a Facebook Group for people who sell like a boss or aspire too! >>> JOIN IN, IT’S FREE!