Traffic…. who doesn’t need qualified, focused traffic? So let’s look at how to use google console to help you increase your traffic.
This is such a simple way to increase traffic! I’m excited to share it with you.
How To Use Google Console To Increase Your Traffic
>>> To get started, you need to log into your Google webmaster account, choose the site you’re working on (if you have more than one website), and then click on the search analytics link on the left side of your screen.
Then on the right side, check the CTR and position boxes, and you’ll have a list of key phrases that bring traffic to your site.
Here’s an example from one of my (neglected) sites.
On this page I’ll look for keywords that bring me traffic, yet the CTR is very low. I’ll go with the “alliteration for kids” for today’s example.
Next, I want to see what other key phrases this page ranks for to make sure I sprinkle some of these words on my page.
How to find the Google search results for your page
To find out the keywords that bring in traffic for a specific page, we need to go to that page in the Google console.
Here’s how to do it..
Click on pages instead of queries, and you’ll get a list of the top pages that get SEO traffic. Find the page you want to work on, and click on the link of it, as you see below.
Once there, switch back to the queries button, and you’ll get a list of all the key phrases that page ranks for.
The top queries will be the ones bringing in traffic.
My page ranks for 132 keyword variations, but only 5 of them got clicks to my site in the last 28 days.
So, I have some work to do.
I Need To Find The Keywords I Want To Rank For:
First, I’ll go to Jaaxy and see which key phrases are worth trying to rank for. I entered all the key phrases related to alliteration for kids, and as you can see, there are some good search numbers.
I already rank for all of these keywords, but people finding my listing in Google search, aren’t clicking on the link to my page. That’s a problem.
Next, I’ll go to my page and take a look around to see if I’m using these keywords in my content.
And, since I took many of the pajama affiliate courses, I did pretty good.
I’m using several of these key phrases. And for the ones I’m not using, I’m going to add some content to include them.
My problem is that people are not clicking onto my site from Google.
In my example above, “alliteration for kids” brought in 10 visitors in the last month.
Looks like I’m #4 in google (average), but I’m only getting 0.91% click-thorough!
If I can increase the CTR for that key phrase, I can double, triple, and even 10 times the amount of traffic that keyword can bring in.
How I Can I Increase CTR?
Check the Google search results
Let’s look at the google search results. You can do this by clicking on that small gray arrow that’s next to the key phrase and it will take you to the google results. Here’s my listing.
What can I learn from this?
While I have the key phrase in both the title and description, my description is not enticing enough for people to click through.
What I need to do is come up with a better, more enticing description that still uses my key phrase.
I usually read the descriptions of the other search results for inspiration (never copy!).
But this time, I don’t like any of the descriptions I see in the search results.
None of them actually use this key phrase.
Here’s what I came up with: “Are you looking for a fun way to prepare your child for reading?
Alliteration for kids will give you countless hours of fun with your child. Here are just a few examples of tongue twisting alliteration for children to get you started. ”
Then go into my post, and update my meta description in Yoast with my new one.
Now my post is ready for Google indexing again.
Get google to index my page again
Since I updated my page, I’d like google to re-index it. I’m going to do a couple things to invite Google to see my page. First, I’ll add a link to this page from one of the other pages on my site.
I also notice I don’t have a Pinterest image, so I’ll add one. Pinterest traffic is important to me.
Then I’ll go back to the google console and invite google to fetch my page.
Here’s how to do this: click on Crawl =>> Fetch as Google =>> add the page you linked from =>> click fetch and render =>> click request indexing =>> choose your submit method (make sure you choose “crawl this URL and its direct links”).
In a few days, go back and check to see how you are doing. You should see an increase in clicks to your site, and maybe even rank for a few new keywords 😉
Knowing how to use google console to increase traffic can easily boost your traffic and grow your business.
Lastly, if you want to build an online business that thrives, Robin and Lesley can help. I personally greatly benefited from their mentorship and you can too.