There’s more to Tailwind than just the queue
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Last week I shared seven places you can find great pins to add to your Tailwind queue and today I want to clue you in on how you can use Interval Pinning to have more control over YOUR pins.
Why shouldn’t I just add my own pins to the queue?
You certainly can do that, but one of the things I LOVE about Tailwind is that I can sit down on a Sunday afternoon and fill up my queue with a whole month full of other people’s pins.
Right now my queue is filled up to March 5, so if I pin a couple of my own posts today and add them to my queue then they won’t go out for a whole 30 days!
But you can shuffle your queue can’t you?
Yep, I could add my pins to the queue and then shuffle it. But I would still have no control over WHEN those pins would go out.
And since I schedule each pin to a number of different personal and group boards I would have no control over how closely those pins would get shared.
So how do I do this interval pinning thing?
It’s super duper easy! Hit the Tailwind button in your browser (or on a pin) as usual, and then add your boards as usual (you need to add at least two boards for interval pinning to work).
Then instead of hitting that bright-shiny-in-your-face green button, click the timid-mousy-grey “Use Interval” button that’s hiding next to it!
You now have access to the “magic” settings that let you control when to start your pin schedule for this particular post. [Take a look at the screenshot below as I walk you through the steps.]
Step 1: The first thing you need to alter is the date. The date that is pre-filled in that box is the next slot available in the queue (so mine said March 5).
Click on the date and this handy little pop up box appears. You can scroll through and pick when YOU want your pin schedule to start. See that you can change the time too?
Step 2: Now you need to decide on the time interval between each pin. See where it says 2d and 1h?
Click there and you can write in your own timeframe. Or you can use that little slider (although that can sometimes be a little fiddly).
If I’ve just published a brand new post I like to send a new pin out every couple of days which is why this says 2d and 1h.
For older posts that I’m just sharing out again I might choose a 7-10 day interval.
Step 3: Before we do the next step I want to explain the three buttons: Open Time Slots | Optimized | Exact
Open Time Slots – this is the default setting and I have no idea why because if you leave it the first pin will go out on the time and date you set, but the subsequent pins will just use time slots in your queue you haven’t used yet. The ones that are a whole month a way in my case!
Optimized – this setting takes your interval into account but then tweaks it so that the pins go out at the “best times” of day based on your account. So if I said start at 3am and pin every 24 hours it might vary them between 2am and 4am depending on the day. Note: Tailwind doesn’t use existing slots (it doesn’t move your pins around) it just creates temporary slots for this particular campaign. And these slots are locked, which means if you shuffle your queue they will stay exactly in the temporary slots TW created.
Exact – If you click this button then Tailwind will do as you say. So if I said started at 3 am and pin every 24 hours it would pin at 3 am every day as it worked though my boards.
I use OPTIMIZED. So I have control over the separation between the pins, but I let Tailwind pick the best time of day to pin.
By selecting 2d and 1h I’m telling Tailwind that I’d like to pin every other day but pin about an hour later each time.
I like to do this so the pins are staggered and look more natural to followers (I have no idea if this really matters!)
You can see the OPTIMIZED slots that TW has chosen in the screenshot. See how they skip an hour each time until it reaches 8.43am and then skips to 1.21pm because my followers are quiet between 9am and 1pm.
Step 4: Now hit that bright-and-shiny-in-your-face green “Set Interval” button. The pop up box will disappear and then you can hit the green “Schedule Now” button.
That’s it. Told you it was Easy Peasy!