Not Every Blog is a Winner!
There are simple things that I think a lot of new bloggers over look simply because they don’t know what they don’t know.
I created this post to sort of drive home a few points to help you when it comes to making money online with your blog.
Talk About What You Know!
Don’t just pick a niche because it’s popular or has a lot of expensive products to sell.
Don’t just pick a niche because it has a hot keyword or following at the moment.
There are plenty of niches that you can make money in, but the money can’t be your focus all the time.
If you want to make money blogging, you need to connect with a targeted audience of people.
Connection only happens when you know your topic!
Readers are going to connect with you when you show that you are genuinely interested in the same things.
You can’t relate or connect to your readers if you don’t blog on a topic you know and live.
Sure, you can try to research something just because it has hot keywords and a market that is booming right now… but that’s no better than getting a real job if you ask me.
I’ve built two successful blogs around niches that I have a genuine passion in, it’s not work, it’s a labor of love.
That’s how the blogging life should be.
Anything less is just work.
Find what you love, target like-minded people and you’ll never work a day in your life!
I show up every single day ready to mingle with my peeps and share the knowledge of the things I am passionate about!
Narrow Down your Blog
There’s this idea that you can just blog randomly about things you like and that you’ll make money.
You can try to this but it will take a so much longer than if you had stayed narrow and relevant.
Broad blogs aren’t relevant to any specific topic and that makes it harder to gain authority in search engines.
Too many people are caught up in this “I want to be a lifestyle blogger” but really have no clue how to make money with it.
But what lifestyle are you targeting?
Everyone has a life.
These poor people begin blogging randomly about fashion, recipes, family life, etc and wonder why they’re not much making money, if any at all.
They’re working their tails off to drive traffic to blogs that have no target market!
They were never narrow enough to be relevant to anyone.
In order to rank in search engines and target a specific audience you need to narrow down your blog topics.
You cannot have all these broad categories for recipes, fashion, saving money, doing laundry, etc and expect to have any relevancy in search engines.
This idea of a lifestyle blog has been taken to the extreme and people are randomly blogging about apple pie recipes and laundry hacks on the same blog!
What sort of lifestyle is that?
Even the word “lifestyle” is too broad.
I agree that you should blog about something you know and live on a daily basis, this doesn’t mean pulling random topics out of your butt and writing about them.
Interlink, Interlink, Interlink!
Which brings me to my next point about interlinking!
One clue that will help you know if you are staying narrow is whether or not you can interlink to another blog post on the same blog effortlessly.
Interlinking is a great SEO strategy but it’s also a great indicator of whether or not your staying in your niche or not.
If there’s nothing else to link too, perhaps you’ve shot to broad? Not always, but something to think about.
Interlinking the right way will show search engines and readers that you’re relevant for the things you’re writing about.
Interlinking increases your pageviews dramatically when done right because your readers are effortlessly clicking through to different pages on your blog because they are relevant.
For YEARS I didn’t use a keywords and for YEARS I didn’t make much money.
It wasn’t until I purchased Jaaxy in 2011 that I really saw a drastic jump in my income for the first time.
I went from $300 a month to about $3000 a month in less than a year using keywords!
Keywords alone are not going to make money, but having them in combination with great content is a huge win/win.
Robin is the master at finding backdoor keywords that convert readers into buyers!
Keywords are a must have if you’re going to gain traffic on your blog.
You’ve got to be able to target the words people are searching for the topics you’re writing about otherwise you’re pissing in the wind, seriously!
Own the Place You’re Writing!
You need to have a home for your content that you are in control of.
I suggest using WordPress.org because it has the most universal platform for bloggers.
While it does have a learning curve to it, in the long run, you’ll have more flexibility and capabilities that you won’t have with platforms like Blogger, Weebly and Wix (to name a few).
Any serious blogger, needs a self-hosted website on a domain that they own.
Your business is vulnerable if its on someone else’s playground.
I’ve been there and done that and its a devastating blow to lose all your income overnight because someone changed the playground rules.
If you’re serious about making money with a blog, you absolutely have to host your own website and own your own domain.
Don’t let WordPress scare you, there’s a lot of help available and you’ll be so much more in control of your destiny with it!
Be Willing to Learn
In order to make money in any business you need to be willing to learn.
Learning really isn’t boring in the traditional sense the way the world make it seem.
Learning is an experience and its fun when you love your niche!
Invest in yourself.
Buy courses to things that can help you up your game.
You can’t build a business and expect to learn more as you go.
I am always investing into courses and reading materials that I know are going to build up my business.
Find Products That Work for Your Blog
I cannot stress to you enough the importance of choosing products that compliment your blog post.
If you want readers to buy something you need to pick products that are innovative.
Don’t just link to a crockpot in your crockpot recipe, that’s not going to sell a lot of crockpots!
When you’re blogging and you want to sell something, you need to do it in a way that benefits the reader.
Give them something they wouldn’t have thought of or something they absolutely need in order to complete the task at hand.
Chances are if I’m looking at your crockpot recipe, I have a crockpot! You’re killin me smallz!
Eye Appeal is Buy Appeal
Take the time to make things look nice.
You don’t have to be fancy but hang a picture or two.
You don’t shop at a store that’s sloppy and messy and disorganized do you?
I sure hope not.
There are ways you can make your content more attractive to readers on the page.
Shorter paragraphs, images, subtitles, videos and many, many more..
It’s hard to get your message across if the information is hard to to look at.
Learn Some Social Media
A little social media goes a long way.
Platforms like Pinterest are search engines in themselves so sharing your posts help.
Take time to learn a little social media if you’re a blogger.
Doesn’t have to be a part of all social media, but invest in learning some.
Google+ and Pinterest are two of my favorites.
Google+ because it’s Google..duh.. and Pinterest because I have a very visual blog, I love to create images and share.
Putting a social share plugin on your site like Social Warfare can help you increase your reach.
These plugins allow your readers to share with their audiences easier and the one that I use, allows me to set a particular image, title and text just for social media!
I’m no social media guru, but I do what I can to get my stuff shared.
Surround Yourself with Like-Minded People
Join a group of supportive bloggers.
Not only will you learn from them, they can help give you that extra encouragement you need to keep moving forward.
Groups like these share things that can help you improve or even save your business.
There is so much power in a good blogging group that it’s priceless.
We have a free group to help bloggers that is a no drama zone and we love it!
Showing up every day to be with this group is a pleasure!
You can ask questions and learn from others.
If you genuinely want to learn how to make money with a blog online, you will need help along the way, it’s inevitable.
Be Accountable to Your Blog
You know your blog is your business and when you run a business you are accountable to it in some way, almost everyday.
I can tell you that I pretty much only take Sunday’s off and I still check in to our group, check my sales and stats and do little things even when I say “I’m off.”
You can tag me in our group and I’ll probably answer, it’s what I love to do!
It’s not a job but it is my business and I love showing up to it!
When your blog is your business, you’ll be accountable to it.
Whether it’s writing, creating images, sharing or learning a new technique – your blog is your business and it grows when you show up and do something.
It doesn’t have to be a methodical or religious routine, but showing up and moving where you feel led, is just part of the blogging life I live.
Experiment with things on your blog.
Don’t feel like you have to follow an exact path as someone else.
All the blogging courses in the world won’t give you the exact recipe for your niche, you have to pave your way and try things if you want to constantly improve your business.
The more you experiment, the more you learn about what your audience wants.
Repeat What Works
If something is working, keep going!
Don’t run off down another bunny trail – repeat what works.
If you know that a certain thing is working for you, whether it be keyword strategy, image size, structure of a blog post, etc – repeat it!
Work on Your Inner Game Daily
I wake up in the morning and work on me first.
That’s how I run my business.
I take care of me!
I can’t tell you how many bloggers I meet that don’t take care of them first!
I have to work on the inner game before I start my day and it’s really the one thing that changes everything!
I read a book or watch a motivational show.
I put my focus in the right place first thing and then the rest of the day flows.