Seems like a simple question right? How many words should be in a blog post? This question is repeatedly asked in our Free Pajama Affiliates Mastermind group.
If I can’t spit out at least 500 words easily, I won’t even bother. Content is a pretty big deal especially if you are wanting to rank in Google. The more content you have, the better chance you have in Google for ranking for multiple keywords.
The more words you have, the more of an authority you appear to be in the eyes of search engines.
In a Hurry? => Learn How to Write a Blog Post that Converts SALES!
So.. How Many Words Should Be in a Blog Post?
I hate to give exact numbers because it really depends on what you have to say and no one wants you to be repetitive and boring.
If I can write 700 to 900 words, I feel like I have something there, that’s about the bare minimum for me when it comes to a blog post. I’m wordy naturally and when you know your topics, the words just seem to flow right out.
If you find yourself struggling to come up with at least 500 words, that’s a good indicator that maybe you shouldn’t write about that topic. Not always, there are exceptions of course, but you should strive to communicate more in your blog posts more often than not is what I’m saying.
Don’t just write something because you have found a good keyword – write something because you genuinely have something to offer on the topic. When you do that, you’ll find that longer blog posts will just flow naturally.
Eye Appeal is Buy Appeal
While longer blog posts definitely carry more weight in the eyes of search engines they can leave your reader feeling overwhelmed when they first hit the page if you don’t structure it right.
Structure Your Post for Readers
It’s important to use good structure in your blog posts because eye appeal is buy appeal.
If you have a long blog post, you need to break it up with subtitles and images.
Images and subtitles elevate your content and give you added opportunities to optimize for search engines.
NOTE => It’s more than just “how many words should be in a blog post?” You should be equally concerned with how you present those words.
The reader experience is very important and it involves so much more than words.
Paragraphs need to be broken up. Long waffles of text only leave the reader cross-eyed.
Don’t Get Font Crazy
Another area most don’t consider is their font size. Small font sizes are so hard to read. I see too many people with these large blocks of tiny text on the page that just leave me wanting to click right off.
My eyes are not that great, I hate having to squint to try to read anything. I know how to increase my screen size, but most won’t go through that much trouble, they will click right off your post. (ctrl and + key)
Dark colored backgrounds with white text is another visual pet peeve of mine. It’s hard to read blog posts with dark backgrounds and light text. It will kill your reader experience. Keep it simple. White backgrounds, normal fonts and simple, easy to read colors are ideal.
Small text, long paragraphs and lack of images will kill your blog post no matter how many words you have.
The Pajama Affiliates classes offer you experience and support. Robin Cockrell is a full-time internet marketer with one of the fastest growing home blogging courses that teaches people how to make real, residual income.