Welcome to the Remastered Masterclass!
A lot has happened since I created the first Masterclass in May 2015, for one, my earnings have TRIPLED and I’ve learned some things along the way about converting MORE sales and getting MORE traffic.
If you haven’t already, please join our support group on Facebook.
Basic Amazon Info
There are tidbits of information all over the web about Amazon Cookies. You have probably heard of these plugins that can extend your Amazon Affiliate Cookie from 24 hours to 90 Days. And while yes, this is true, we want you to be educated so that you can make an informed choice as to if you really want this or not.
How the 24 hour cookie and the 90 day extension(it’s not a cookie, it’s more like an extension) works in Amazon.
- When someone clicks on your affiliate link such as a display, native ad, or text link and does not buy anything you get a 24 hour cookie.
- If that customer comes back via any other link in that 24 hour period, you get credit for what ever they buy and as many things as they buy.
- If a customer clicks on your link and adds an item to their cart, you get a 90 day extension on that item only. This means that if they come back outside of that 24 hours (say 60 days later) and buy the item in their cart, you get credit/commission on that item only. Anything else they buy during that time, you do not get credit for. You just get credit for the one item that was added to their cart.
You can decide for yourself if you think the plugins will or won’t work for you. To me it’s about user experience. Many want to check the item out on Amazon before they buy it. They want to see the reviews and the the product description. If the item is just added straight to their cart, they won’t get to do this.
Amazon Tracking Ids and How to Use Them
Robin will be using the Jaaxy Keyword Tool for Keyword Research.
You’re not going to just rank for one keyword, it is very important to remember that. Keep in mind you’re writing for people, not search engines, so don’t stress over constantly using your keywords over and over, mix it up, be natural in your speech. Google knows what you’re talking about, you don’t have to be a keyword stuffer.
>>>>> If you don’t have it, the Beginners SEO & Keyword course is REALLY awesome, it goes into depth into choosing keywords as well as search engine optimization techniques. Don’t let the “beginner’s” title fool you 😉
Keyword Work Arounds
Don’t Have Jaaxy? Try it FREE!
>>>> The Buyer Keyword Upgrade is another great course put together by Robin Cockrell, it’s full of keyword techniques that target a buyer’s audience. I know for the longest time I struggled with keywords, that’s why I think these courses are very good if you struggle too.
SEO Techniques – Where to Place Keywords
These are the places that I put my keywords in a blog post. I work them in naturally. I pick ONE MAIN KEYWORD and then I follow up with about 5 closely related keywords that I will use in the blog post.
The main keyword usually goes:
- Blog title (H1) this is automatic
- Page title (H1, H2)
- URL – Do NOT change this if you are updating old posts.
- One image name contains the main keyword in the file name (see images video)
- First sentence of the first paragraph
- In the text a “couple of times” naturally
Use the rest of my keywords in various places throughout the blog post:
- Subtitles (H2 or H3) – these break up the page nicely for readers
- Text in the body of blog – naturally, do not keyword stuff!
- “Alt” tags of the images
- Image names (when you upload images to your post)
- Amazon Associates tag (for groups of blog posts) i.e. pawpatroltoys-20
Uploading Images with Relevancy *IMPORTANT*
Blog Post Titles
Blog Post Title Examples
This! This! This!
Interlinking is the GREATEST thing I have stepped up this year from last year’s masterclass. I wasn’t doing enough of this last year when I made the original class and it wasn’t until I got Lena’s eBook that I even really realized what I was missing in this area.
Interlinking My Related Blog Posts / Tag Pages
Need a Grid on Your Blog Like Mine?
The plugin I use to make this grid loop is called Genesis Grid. The plugin is FREE but you have to have Genesis Framework to use this particular plugin. There are other grid plugins out there but you need to find what works with your theme.
You can find themes like mine at StudioPress Themes for WordPress
Increasing Page Views
BONUS Video for Yoast Users
This trick works for Category and Tag pages if you have the Yoast Plugin.
The free plug-in for related posts at the bottom of the page I use is called “Related Thumbnails” that will pull in related blogs posts at the bottom of the page. This is great because it keeps you relevant and it gives you a chance to keep your reader on your blog longer. You can group by categories or tags (which ever is going to give the most relevant content).
Staying on a Topic to Narrow Your Blog Focus
Staying relevant is very important in Google, one of the ways I compete in a competitive niche is by staying focused on a topic for awhile and interlinking them like I showed you in the video before this one.
Is Your Blog to Broad?
This is a great blog post from Pajama Affiliates about Good SEO on WP Blog!
Having a Voice
Use images, videos, bolding and highlight boxes that give a blog post visual appeal.
Have you seen our How to Write a Blog Post that Converts Sales course?
We cover a lot of great visual points as well as sales conversion techniques. It’s been completely remastered for 2016/2017!
Affiliate Links in a Blog Post
Using Affiliate Links Contextually
Building a Highlighting Box in HTML
There are plugins for this but I refrain from having too many plugins on my site. I use an html box because its mobile friendly as long as your blog theme is mobile friendly. You can also change the colors very easily of the border and background.
Using Affiliate Links in a Product Display
Blog post mentioned –> “Choosing Affiliate Links for Information Type Blog Posts”
Amazon Product Display Building Tools Mentioned:
I use EPD in this video demonstration.
You need an Amazon Associates account to use these. There are a lot of tools out there and if you’re good with html, I’m sure you could just add your own image and buy button.
- Amazon Associates Link Builder Tool (and tutorial on how to use it)
- Amazon Publisher Studio Chrome Extension
- Amazon Native Ads
- Easy Product Displays – this is the one I use in video
Really Great Blog Posts
Choosing the right Affiliate Products for your Information Posts
This is a video Robin shared in our support group. It will give you some insight on how to choose affiliate products in niches other than product reviews.
Social Media Sharing
I share every finished blog post on social media to get it picked up quicker by search engines and to drive traffic ( from Pinterest). What social netwok you focus on will depend on your niche, but this video here will at least give you some insight into what I do after a blog post is published.
I wrote this blog post HERE at Pajama Affiliates to give my basic strategy for Pinterest. It’s totally free information so be sure to share to help us out, because it’s VERY GOOD stuff if we do say so our selves.
Looking for some Pinterest tips? Pot Pie Girl’s eBook, Pinterest Success Secrets seems to be all the rage right now!
The Pajama Affiliates have an old social media course that goes more in depth on using Google+, Twitter, Pinterest and even Facebook. It’s been put on the back burner because some of the information is out of date. There’s still a lot of great insight in the course if you want to pick up the old copy of it.
You have now finished the Masterclass!
This eBook from WhatMommyDoes has some really great strategies that increased her traffic and sales (outside of Christmas, she makes more than me per month). This whole ebook was a huge blessing to me in 2016 because it gave me a lot of “DUH! moments” where I should have known to be doing something that I wasn’t doing. You can find this inside the 2016 BC Stack offer (if you got it back in July), if not, there’s the upgraded version available and it has a lot more information in it than the original did.