What is Blog Content?
Content can be:
- Text
- Images / pictures
- Quotes
- Videos
- Products
Before I start writing a blog post I always have a topic or product in mind. I think about what to write about the topic. I brainstorm a little bit to make sure I think I have enough information and ideas running through my head. Content is important, I want to make sure I have enough to say about whatever it is I’m writing about. Even if its Halloween costumes, in my head I’m already building a story about what I’m going to say before I write it.
What is your angle going to be? You don’t want to rehash the same old facts they have said on Amazon. Be sure you have a unique angle to come at your topic with.
Use Your Voice!
When you write, you need to have a voice! Don’t try to be something you’re not, just write the way you normally do.
You want to bring your own unique spin to the topic.
Before I sit down and write anything I write out my talking points.
This is just a list of the different angles that I can talk about that I think are unique.
If you think of something funny, write it! Be a story-teller.
Bolding Content:
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When it comes to bolding, I only bold the first keyword in the first paragraph and after that no more bolding of keywords.
Do not bold all your keywords, it’s distracting to the reader and it’s so 2009.
I bold ONLY what I think is valuable to reader.
I know that a lot of people are skim readers, so I bold the important information.
I bold the important features of the topic throughout the blog post.
