The Sales Connection
Mindset Part 1
If you are blogging selling Amazon or any affiliate products you are in Sales.
If you have your own products, you are in Sales.
If you are a coach looking for clients, you are in sales.
We are all in sales, yet when we think of a Salesman (or woman), we conjure up a negative image in our heads. We think of pushy. We worry about being too Salesy.
We think about this guy in the image above!
Here’s the thing though. That negative representation in our heads is formed by our past experiences. It’s formed by society and what other’s have told us of their experiences. We have all experienced or know people who have encountered the pushy sales person.
I have coached people in this area. I have talked to people who have given me the excuse of why they aren’t being more aggressive is because of some salesperson in the past. They give me specific examples. I kid you not. I don’t want to be like that guy at the Toyota dealership back in 1988. What happened 30 years ago you need to let it go. It has nothing to do with right now!
Here is a newsflash for you. If this is your mental representation of what it’s like to be in sales, it’s NOT THE TRUTH! It’s an excuse that you use that keeps you playing small. Playing small is about shrinking ourselves so that we get approval from others.
If you are doing your job, you aren’t going to get the approval of everyone because everyone is NOT your target market.
If you are doing your job, what you are offering is helping others. By not sharing it, you are doing a disservice to others and your pocketbook/wallet will reflect this.
The new word in today’s market is now Influencer as opposed to salesperson.
Let’s become people of Great Influence!
***Note, the most influential people are not playing small!
Mindset Part 2
Do you sell like you buy and buy like you sell?
Assumptions. It is very common for people to make assumptions based on their own beliefs and habits. For example if you are frugal, you may assume others are the same. You suggest the cheaper products assuming that the higher priced product won’t sell. Because you won’t spend the money, you assume others won’t as well.
Maybe you are one of these people that needs a ton of info before you make a purchase. You most likely are then writing tons of text about a product. Or maybe you are the opposite as in you are an impulse buyer, so you pop up a link with no description or recommendations.
Recently in the VIP group, I made a post about having a print button on a recipe post because there are people out there that really do want to print a recipe and have it in hand. Many comments supported the fact that most just take their phone or tablet to the kitchen and use that. That is making an assumption that everyone is like you.
Give people options. In our How To Write a Blog Post that Converts Sales, we talk about putting your product towards the top for those that buy on impulse or are ready to buy and then having a more detailed description below or further down in the post that appeals to the rest.
Everyone’s idea of perceived value is different. We can’t assume others buy or interact the way that we do.
Module 2 Confidence
Confidence is a big deal. People can “feel” if you are confident or not.
Confidence means not apologizing for what you aren’t and owning what you are!
Confidence is focusing on what you can offer, not what you can’t.
Confidence Means Not Putting Yourself Down!
I don’t care if you are writing a blog post, making a post, commenting on a thread, don’t put yourself down. When we put ourselves down, people will feel your lack of self security and will not trust you because it becomes obvious you don’t trust yourself.
You must trust yourself to be trusted by others. It bleeds and vibrates out of you if you do or don’t.
This means not using derogatory words about yourself.
We put ourselves down for 2 reasons.
- We are rejection proofing ourselves. We may start a sentence with something like, “this may sound like a stupid idea”, or something like this. Something to soften the blow if someone happens to agree that it’s a stupid idea. You are cushioning the blow. Just say, “here is an idea”. If people shut you down or criticize, take it with grace.
- We put ourselves down at times to “fit in”. Most of us are addicted to being liked. We “play small” so that others feel more secure with us.
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” Marianne Williamson
Influential people are leaders. You can’t lead anyone playing small or shrinking!
Like the quote says above when you shine, you give others permission to do the same. So flip that around. Playing small helps others stay stuck there.
Module 3 Selling in your own Group
*** Remember, people have to see things an average of 3-7 times before they purchase.
Also people aren’t in your group 24/7! People miss it. I have blasted a sale for a week and still have people email me wanting the sale price after it’s over claiming they didn’t see it!
Module 4 Selling in Other Groups
It gets a bit trickier selling in the groups of others. Many have rules. Always make sure you check the rules.
Number One, Build Relationships.
Below is an example that someone posted in our Pajama Affiliate Group.
He had built zero relationships. Didn’t even get to know a single person before posting his nonsense.
Not one comment, not one.
Don’t be this guy!
Don’t Be This Guy Either
This is bait, pure and simple. It’s vague. It’s illusive. It’s not effective. It’s solicitation.
Module 5 Sales Pages
Below is a sales page that Lesley made over for Carla!
Tips for Sales Pages
- Always speak in 1st Person.
- No waffles of text. Short paragraphs. 3 sentences or less
- Use bullet points
- Use headers and bold letters to drive your important points home
- Sell from a place of emotion, not logic
- Hit on pain points then offer your product as a solution
- Make the buy button obvious
- Don’t talk too much about the price
Module 6 Tips 1 and 2
#1 Use this everywhere!
Module 7 for Coaches and People with their own Products!
Your time is valuable. You need to be the one in control. If you jump through hoops for people, they become the ones in control and you lose it!