Welcome to the Targeting Course!
This is a brief introduction to this course.
Targeting is about being able to step into your readers shoes and understanding what they need and how they search it.
It’s about delivering this.
It would seem simple, but my theory on this is that there is so much stuff out there to distract us, that we don’t think for ourselves as much as we could.
We are too busy checking out how to get more pins, how to get more traffic, this shiny object, that shiny object, this new thing or that new thing.
We end up going through the motions without much thought as to if it will really work for us.
For example, I see people building lists when their niche doesn’t really need one just because they were told it was the thing to do.
Step One in Targeting is Doing Your Research, whether your are building and niche site or beginning a post.
Many just go to Jaaxy and get a keyword that has low competition and the highest search volume possible and stop there.
You need to take this farther.
In the next two videos we will explore taking your research farther and how Google renders results.
This information will make more sense as you go through this course and begin to see the big picture.
Lesson 1 How Google Returns Results
I am using Jaaxy for my keyword research, you should too! They will give you 30 searches free!
Lesson 2 How Google Returns Results
Understanding the Buyer Process
Where in the buying process is your reader at. Which phase of this funnel are you targeting?
I have summed it up into a three step process and as you become more aware of this, you will get better at targeting a buyers market, though all stages of the process are needed.
- Awareness and Interest
- Research and Evaluation
- Decision and Purchase
Buyer Process Video 1
Buyer Process Video 2
Buyer Process Video 3
Buyer Process Video 4
Targeting: Your Site as a Whole
Targeting: Individual Posts
Video 1
[s3mv]ATARGETING INDIVIDUAL POSTS.mp4,600,338,false,false[/s3mv]
Video 2
[s3mv]ATARGETING POSTS WHOLE 2.mp4,600,338,false,false[/s3mv]
Problems and Solutions
[s3mv]ATARGETING PROBLEMS SOLUTIONS.mp4,600,338,false,false[/s3mv]
Targeting Converting Products
I use recipe sites as an example here!
[s3mv]ATARGETING PRODUCT SELECTION.mp4,600,338,false,false[/s3mv]
Examples
[s3mv]ATARGETING GRILLING POST.mp4,600,338,false,false[/s3mv]
Example
[s3mv]ATARGETING EXAMPLE 3.mp4,600,338,false,false[/s3mv]
Example
[s3mv]ATARGETING EXAMPLE 2.mp4,600,338,false,false[/s3mv]
Extra Notes!
Is your blog a hot mess of topics that needs organizing? Lena has a great eBook about organzing a blog with mulitple topics and she created it using herself as the example!
Jaaxy Will Give You 30 Free Searches
Please do not try to target anything without using a keyword tool!
Group Coaching is available the week of 7/24 for the first 25 people who purchased, and possibly the next 25 after that.
If you have questions, you’re always welcome to post in our Mastermind group.
Would you like your blog evaluated by me personally? This would give me a chance to see exactly where you might be missing it!
And, if you would like some one-on-one help, please don’t hesitate to contact me.
BONUS FOOTAGE FOR YOU!!!
Did You Miss Our Targeting Group Sessions?
That’s okay, we’re adding the videos we made from those groups to this course so that you can benefit from them as well.
JULY Coaching Group Videos:
AUGUST Coaching Group Videos:
SEPTEMBER Coaching Group Videos:
Once you’ve been through the videos in this course, we strongly suggest you join our VIP Private Pajama Party Club so that you can be included in all future private coaching groups, receive discounts, makeovers, free products, coaching and more!
