Should I Choose a Broad Blog or Micro Niche?
One of the biggest things we have to try and explain to people that are new to us is that broader isn’t always better.
A lot of people think (and reasonably so, not judging them) that if they write about a bunch of stuff they will make a bunch of money.
How can writing on one micro-niche topic make as much as a broad, multi-topic site?
But I would like to take some time to really think this out…
“Narrow” Micro Niche Blogs
When you stay on ONE topic and build on it, you gain authority in search engines for your relevancy.
Blogs that are narrow and written on one micro niche topic rank faster than broad blogs that can take years to gain authority.
When you have a narrow, micro niche you can interlink about the same topic and build on it – search engines love this!
Two blogs can write about the same topic and one will outrank the other just because the entire blog is relevant for the searchers query.
I’ve seen it over and over and over again – narrow, micro-niche blogs outrank big dogs like the Washington Post, Huffington Post and Web MD just because they were so tightly focused on their one topic. ???
When you have a tightly focused micro niche where you can target a specific audience looking for one thing you become an authority! You’re an authority to search engines and to readers who land on your site.
Readers are more likely to stay and read more of what you have and sign up for your list (if you have one) when you are targeted on the specific issue they came to find out about.
When someone lands on your site for a specific query they made and you have a lot of information all over that blog about it…
- you’re going to make more sales as a result (if you’re using affiliate marketing or selling your own products)
- you’re going to gain more page views and sessions (if you’re using ad revenue streams)
- you’re more likely to get email sign-ups that are targeted (if you’re using email)
- you’re more likely to gain sponsors and ambassadorship opportunities because of how narrow and relevant you are to the target market they are trying to reach.
You can work with more targeted brands and products in a micro niche that result in higher conversions from your traffic.
The BEST thing about a narrow micro niche though is that it takes WAY LESS time to gain authority, traffic, readership and sales because it’s SMALLER than a broad lifestyle blog.
It really all comes down to targeting and time.
How much time do you want your blogging to take before you see some fruit?
If the answer is sooner, rather than later – a small targeted micro niche is the best way to go in my humble opinion.
Broad “Lifestyle” Blogs
I can’t even count on both hands and feet the number of bloggers that come to me every month with a blog that has 10 different categories that they are frantically trying to fill up.
They have no reason for this other than they want to fill every category on their blog to gain traffic.
This method takes a really long time and it’s a lot of work before you see the fruit of your labor.
Broad blogs really have no real authority for a long time because they talk about so many different things.
The #1 thing that people fail to do when they start a blog is target their market.
What they don’t understand is that you will get more fish in a small cove with a small net than you will in the ocean with a wide net.
Try it, see what I mean.
It will take forever if you try to go in the ocean right now and catch a lot fish with just you and a big net.
However, take a smaller net and head over to a small cove area where they are all schooled together.
My point is not to go fishing but to start fishing for readers in smaller spaces that you can dominate easily!
You’re no dominate force in the ocean with your net, nor are you a dominate force with your broad blog in the ocean of information available to people.
Why So Many Broad Blogs Then?
I can’t answer that for everyone but here’s what I think…
- Some do it because they think that’s how it should be. They were told or taught that.
- Some think to work with sponsors or ad companies you need a ton of topics. (but what they don’t know is those companies love a targeted micro niche – the specific product/service they are trying to promote will get higher sales conversions).
- Some have seen broad blogs and just decided in their heart they like that.
- Some have seen bloggers making money off these broad blogs
I’m not saying it can’t be done but just how long does it take to do what they did and where is their traffic and income coming from.. THINK it out first, which brings me to my next point…
I’m Not Trying To Tell You What To Do!
I don’t care what you want to do with your blog it’s just so many people come to us for blog evaluations with these broad blogs and they can’t understand why they don’t rank or make a ton of money.
They think traffic should result in more money and that is not always the case if the audience isn’t targeted!
I can only tell you why I think narrow is the way to go if you’re a blogger trying to make money sooner rather than later, one day, hopefully, maybe…
I sincerely, genuinely believe narrow is the way to go these days, that’s why I started growing my own micro niche in the Life Class (module 6).
I have seen first hand how quickly a tiny micro niche can rank and gain authority in a short period of time (10 months as I’m writing this).
- I’ve make sales of affiliate products and my own products I created.
- I’ve established a strong connection with a brand already.
- I’ve been interviewed by the Washington Post.
- I’ve been invited to speak at a conference next year (there are a ton of micro niche conferences guys).
- Interlinking is a lot easier .
- Gaining authority is faster.
- Readers visit more pages and sign up for my list (and actually read the information because it is related to them).
You do whatever you think is best, but really THINK, please THINK!
Think it all through, read this from top to bottom again and then really weigh out what you want to do as far as a broad blog and narrow micro niche is concerned.
Don’t spend another day, week or year in limbo over this, find your passion, take it to a blog and make it happen!