You’re not alone in wishing you could get more people to read your blog posts (and grandma’s Bridge Club doesn’t really count!), which is why today I’m going to show you four different ways you can get more blog views.
The information you need to complete the tasks can all be found inside your Google Analytics account. If you’re about to click away from this post because the word Analytics sends a chill down your spine then please don’t. Because I’m going to give you something to make this a whole lot easier. It’s called a dashboard and it sits right there on your analytics account and puts the information you need at your fingertips, so you can just ignore all the other stuff!
This post contains affiliate links.
1. Reduce your bounce rate
Your bounce rate is a really important metric to track and more importantly to act on.
Check the bounce rate for your site overall and then compare it to the bounce rate for each of your top ten posts.
Look closely at the posts where the individual bounce rate is lower than your site’s average. What is so compelling about those posts that encourage your readers to want to look at another page? How are you successfully interlinking your posts to lead them to the next one?
Now look at the posts where the bounce rate is higher than the average. Why are people leaving right after reading that post? What can you do to encourage them to stick around?
Keep in mind that some posts will have a naturally high bounce rate because they might do a brilliant job of solving your reader’s problem so they don’t need to go anywhere else. If this is the case then make sure you monetise this post with either adverts or affiliate links.
2. Encourage readers to return
Compare your new visitor numbers to your returning visitor numbers and think about how you can get people to come back for another visit.
Think about asking them to join your list so you can email them about other posts, or inviting them to follow you on Facebook or Pinterest.
3. Where do your readers live?
Take a look at where the majority of your readers live and make sure you are tailoring your content accordingly.
This will affect things like how you spell words (e.g. US English v UK English), the units and measures you use (e.g. Fahrenheit v Centigrade) and perhaps most importantly which version of the Amazon affiliate programme you link to!
4. Which of your posts are most popular?
Take a close look at your top 10 posts over different time periods because you can learn an awful lot from this data.
Do you have posts that are consistently in your top ten all year around? Why are they so popular? Do they fulfil your reader’s needs? Can you write associated posts to help them out even more and encourage them to stick around? Can you offer a content upgrade to encourage them to sign up for your list? Can you add any affiliate links or adverts to monetise the post?
Look at the top ten posts for 9 months ago. Were there any seasonal posts in there? Now is the time to start thinking about updating them and repinning them on Pinterest.
Now look at the top ten posts for 10-11 months ago. Again look for seasonal posts and plan to update them and repromote via your email list or on Facebook as well as Pinterest.
Ready for more?
See I told you that Google Analytics wasn’t really scary, you just need to know where to find the data and how to use it. That dashboard you are using right now is a sneak peek into my Monthly Snapshot.
The full dashboard that I use has even more SUPER important data in it. And it sits within a set of eight dashboards in total that I use to monitor and grow pageviews on my own blog.
As you’ve seen today numbers don’t really mean anything when they’re just numbers, which is why they need to supported by actionable steps that we can take turn that data into additional pageviews and income.
So I’ve taken ALL 16 of my actionable steps and put them in a PDF for you, along with the links to all 8 of the dashboards that I use in my business.