Today I spoke with Steve the Piano Man, Steve Lungrin about how he took his talents online and created a successful business. Now how on earth did I find this man you wonder. Through Google of course. As an internet/affiliate marketer, when I am doing personal searches through Google, my entrepreneur mind always pays attention.
So it was August 2013 after my brother died. My daughter had found a keyboard at a garage sale. I was thinking about how my brother used to play the piano in our home growing up for hours. He would record himself on one of those reel to reel tape things. Not sure what they were called. He played Color My World by Chicago. I thought I would love to play that. I was feeling very nostalgic. I searched Google for “how to play color my world on piano”. The first thing that popped up was this on Youtube. It was Steve the Piano Man on the first page of Google with a Youtube video.
So off I went to his website and ordered the video lesson. I think I paid around $7 bucks for it. It was delivered to my inbox several hours later. Today I leaned that at that time he was manually sending these videos. No autopilot at that time.
So a few days ago, I again went to Youtube and was looking for a song by Billy Joel and there was Steve again. Curiosity got me so again I went to his website. It had changed, wow.
He was no longer sending individual tutorials. His site was now a membership site where you paid a monthly fee and received access to all of his tutorials for many many songs! Residual income at it’s finest. You can find him here at Piano Man Steve.
Steve also now has a new album out and just got some major attention from a International speaker, Anita Moorjani, who wrote a wonderful book about her near death experience, Dying To Be Me. Anita has been on stage with Wayne Dyer. After reading her book, Steve was inspired to write a song, Live Fearlessly. You can check it out below.
Steve went from manual sales to autopilot!
So why am I telling you all of this about Steve the Piano Man? His story is quite a great reminder of what it takes to make it in online marketing or affiliate marketing like I do for that matter. He didn’t start out with this fabulous website. He was actually a Real estate Agent. A Real estate agent with a big talent and passion for playing the piano. He played many gigs!
On one of these gigs, that he says in so many words was a flop, he met the a DJ there and became instant friends. This DJ shared with him how to he could sell his lessons on eBay. Yes, Steve started out in the internet marketing world on eBay. At that time, he did not have a membership site in the plans. After Ebay he went on to manually deliver his tutorial videos via digital downloads and drop send. My first affiliate marketing class was manually delivered via email. Now Steve has a membership site on autopilot and I have an affiliate course on autopilot. This is the point I so strive to drive home to my pajama affiliates.
You really don’t have to know exactly where you are going, you just have to want to go.
One thing Piano Man Steve shared with me it that you have to give yourself permission to share what you know as an expert. This is what stops so many dead in their tracks as they see being an expert as someone who knows all. That is not true. An expert is someone who knows more about something than someone else. Steve shared with me how there were songs he could not play, but there were songs he could. I sure couldn’t play Color My World. He is an expert to me!
Another aha moment Steve shared with me is how he can learn to play songs he thought he never could play. How? Same way I was able to update my pajama affiliate course I imagine, which takes technical skill that I just didn’t have. It’s about values and also desire. He had followers that were requesting these songs. His values did not align with letting them down, like I don’t want to let my affiliates down. It’s like a switch gets turned and what you thought you couldn’t do, you do! If you values are aligned and the commitment is there, the switch gets turned on and the block that stopped you is removed.
Give Yourself Permission to Succeed!
Once you give yourself permission to be an expert, benefits follow. You get better and better by sharing your expertise and become more and more of an expert. Am I the biggest guru in affiliate marketing? Oh no, but the moment I decided to share what I know, I started learning more and more.
So why am I sharing Piano Man Steve’s story with you today? Two basic reasons.
1. To get you to think outside of the box. Maybe you have a great talent. We all do have a talent or gift. When you have this talent, you are passionate about it. What you are passionate about you are good at. Consider taking that talent and sharing it online. It’s likely to bring you a very good living. You don’t have to know how it’s all going to work, you just have to be committed and have the desire.
2. To my Pajama Affiliates, basically the same. If you are just starting, you don’t have to know where you are going to land. I never thought four years ago I would be teaching affiliate marketing. I started out telling you how to attract men. You have to take a step. You don’t have to see the whole road. There is no one way or one right way to do this. I blog. Steve does almost all of his marketing on Youtube. He has over 350 videos there. It took him 6 months to do that. Take a step, write a blog post, do a video, and another and another and watch the doors open.
Are your ready to take your talents and passions online? Perhaps it’s time for you to take that step. We can help you at Pajama Affiliates!