5 Reasons You Should use Video Marketing in Business

If you don’t use video marketing in Business, you could be leaving some serious money on the table.  Video sites such as Youtube are search engines all on their own.  I know when I am searching how to do something, I often go to Youtube to start my search.

#1 Reason to Use Video Marketing in Business

More exposure!  If you create a YouTube or other video channel in addition to blogging and other marketing means, you can really increase your exposure.  For every blog post I do, I usually create a video on the same topic, then link it to my site.  Double exposure, twice the chances of getting my content seen. Videos rank very well in the search engines.

#2 Reason to Use Video Marketing in Business

It builds trust and you can really share you personality and authenticity with videos.  If people can see and hear you, they are far more likely to feel connected with you.  People who feel connected to you become your best customers and are walking testimonials for you.

#3 Reason to Use Video Marketing in Business

It’s so dang easy.  You don’t have to be perfect.  Just get your camera or phone out and go for it.  Takes a lot less time than blogging and loading them and optimizing them for seo is far easier than putting together a blog post.

#4 Reason to Use Video Marketing in Business

A video can be turned into a blog post.  You can grab the code after it is published, write a bit about it in your post and pop it in your blog post and publish.  Ta Da, done.  It’s easy content for your site.  When I am not feeling inspired to write, I may find a video and just turn it into a post.

#5 Reason to Use Video Marketing

The number one reason I love to use video marketing in my business is the confidence it has helped me build.  When I first started, I was so intimidated about getting in front of a camera.  I have come a long ways.  Recently I did a video with my hair in the pink curlers and wearing pajamas.  That took a lot of nerve.  I never would have believed I would do that a couple of years ago.  You can watch that crazy video below this post.  Yes I am a bit eccentric.

You can learn all about video marketing here!

If video marketing scares you, I encourage you to step out of that comfort zone, over your fears and just do it.