A Simple Way to Increase Blog Traffic and Pageviews with Interlinking
Are you looking for a new way to bring more people to your blog and keep them reading?
By using this method, you will have a simple way to increase blog traffic and pageviews with interlinking.
What is interlinking?
Interlinking is when you link one of your own blog posts or pages to another one within your own blog. In other words, when you write a new post on your blog, you can interlink an older post by linking it to relevant words with in the text of your new post. (A little bit of a tongue twister?)
The text you link your outside post to is called “anchor text”. It’s recommend that you use words in your anchor text that you would like to rank, but anything tightly relevant will do. Whatever you do, be natural. This can be a keyword you used in the older post that you are linking to the new post.
Interlinking New Post to Old Blog Posts.
When writing a new blog post, find older relevant blog posts that you can link to. This gives your older post a newness to them that Google can detect. If you post is 1500 words or more, link out to 3 to 5 older posts (if and only if they are relevant).
- Is the older post I want to link relevant to the new post?
- Am I giving my readers a good experience or a distraction?
Link these post naturally with relevant anchor text. Don’t get lazy and just pop them on the bottom of the post.
While writing I think about the experience I am giving my readers. On my home organizing blog, I consider:
- What techniques or areas of the home have I already written about?
- What future posts can I create and link to the post I am working on right now?
An example if this is in my kitchen category. I have written posts on the topics of:
- Kitchen Counter organization
- Kitchen Drawer organization
- Cleaning the fridge
- Essential kitchen tools
They are all separate topics, but they are also related, so they are linked. When I think of a topic, I think in groups. This gives me a more organized way to write, (which I love of course!), and it gives me many smaller topics instead of one large one like “Kitchen Organization”. I can also cross interlink between different categories as long as they are relevant. For example, if I wrote about kitchen sink organization, I could cross link with bathroom sink organization.
Interlinking Old Blog Post To New Blog Posts
It’s always a good idea and an Seo boost to go back into old posts and update them and interlink them to your newer (relevant) content.
If you aren’t going in and updating old content, you are missing out. Adding fresh content to new content alone can increase that pages ranking value.
You can go in and add a few paragraphs with updated content and then link it to newer content on you blog. This keeps the circle going and gives the spiders a bigger web to crawl.
Increase Blog Traffic
How can you increase blog traffic using interlinking? Derek Halpern of DIYThemes recommends in his article about WordPress SEO and interlinking, to look at your Google Analytics. What posts are currently your top ranking in search engines, and what are your most popular posts listed in analytics? Being strategic this way, will help you to improve the ranking of your existing posts in Google.
When you link a post to text, try to interlink as close to the beginning of the post, or “above the fold” as possible. It’s the same idea as having your keyword or keyword phrase at the beginning of your post, like the title, in order for Google to find it easier.
You have probably read blog posts that have numerous links in them and it feels spammy. Search engines feel the same way. To avoid the spammy feel, only link a post once when interlinking. You can have more than one post interlinked, but don’t interlink the same post over and over.
Interlinking can increase traffic to your site and give life to older posts that are relevant. Interlinking is like giving a reference, because it is useful and relevant information to the current post being read. Search engines appreciate this too.
I have learned from Pajama Affiliates that we want search engines to crawl through our site and enjoy the flow. We want it to be a smooth transition, with relevant content to keep the bots crawling through our site.
I am a visual person, so the technical side of things, like “crawling” and “bots”, doesn’t make much sense to me. But, if I visually think about the flow of posts and pages, it helps me to understand the value of relevant material. Search engines will rank posts and pages if they can find them, so let’s make it easy for them!
I plan blog post topics in groups. This ensures that I have lots of content and, eventually, many posts will be interlinked. This increases my pageviews because the reader is receiving a good experience with related material. It’s cool when you can go to a blog as a reader and not only did you find a solution to what you were looking for, but additional ideas and solutions that are related!
By breaking down larger topics, like kitchen organization, we can give readers smaller chunks to digest.
It’s better for pageviews to have smaller focused articles instead of jamming a ton of information into one post.
On the Entrepreneurs-Journey.com blog, they explain one way Google can rank pages is based on the number of pages or posts that is linked to it. It’s important to know, that’s not from other websites, only your own posts and pages.
Keep Content Relevant
At Pajama Affiliates we regularly mention that content needs to be relevant, and this is super important with interlinking. It’s not recommended to make a general list within a post and interlink, as well as interlink a bunch of posts or pages that have nothing to do with each other. SEO may get confused and so will your readers!
When interlinking keep in mind two things:
- Are you referring something that is useful or helpful to the reader?
- Is it relevant to your current blog post?
By keeping your content relevant when interlinking, you can increase your blog traffic and pageviews. When a reader comes to your blog, it’s valuable for them to stay on your site for as long as possible. This will help with your bounce rate, (people clicking away from your site), and help your readers to move from one post to another because it is relevant to what they are searching for.
As you keep practicing the art of interlinking, you will make your readers happy by giving them more than they expected. Customers appreciate the little extras that are given at time of service, like at a restaurant or in a store. Be a blogger that over delivers to your readers. Link back to previous blog posts as often as possible, and give your readers more than they ever expected. Over time you will see the traffic and the pageviews increase and all the benefits that comes from that!
Here’s a Couple Videos for You Visual Learners!
The first video is about interlinking in general and the second is just a SUPER AWESOME TIP you don’t wanna miss 😉 You’ll be glad you did.