Relevant Blogs Rank in Search Engines! True Story!
You can have your blog posts optimized for the search engines perfectly, but if your website foundation isn’t user friendly, you’re not doing yourself any good.
What do I mean by the foundation of your website?
I mean relevancy.
Are you relevant at all for anything?
So many people miss this mark and then find out months, even years down the road that they just don’t have any power in search engines when it comes to ranking.
What is Search Engine Relevancy?
It’s what your site is about as a whole.
If your site is too broad and loaded with a mish-mash of topics, you’re not going to be relevant for anything.
You will rank a lot higher and pull in a much more targeted audience if you narrow the focus of your website and start focusing on your relevancy in a single area.
When your focus is in a single area, you’re able to interlink your content effortlessly and everything on the blog will flow in harmony.
This will engage your readers, they’ll stay longer and search engines will consider you an authority on your topic!
Evidence that Relevancy Matters!
I have worked behind the scenes of so many blogs in the blog evaluations that I do and I can show you that relevancy matters.
A site that is relevant I have found can compete for higher competition keywords in their niche and rank on the first page.
Because they’re RELEVANT!
They’re entire website is directed to a specific audience and the foundation of it is laid out in a way that relays that to search engines.
Sites that are broad and cover many topics just don’t have that kind of SEO power.
I don’t care if I get their on-page SEO perfect, they will always come up short next to the little guy with a narrow niche site targeted directly at the search engine query.
I have seen this over and over again and I’m like a dog with a bone when it comes to relevancy!
Search engines and readers must know what your site is about.
Once Google released the zoo animals there has been a huge weight on relevancy and user experience (especially mobile).
Back in the day we could make a lot of money blogging on free sites that covered every topic in the world but those sites are a 2012 graveyard.
Authority comes with relevancy.
Before you spin your wheels building up a site with content, please lay this foundation first and always remember to stay on topic!
Laying this foundation is the first step, not the middle step or the last step. The first!
Keyword research and search engine optimization are your best friend when you’re trying to target an audience with your blog.
Do you already have a blog?
Do you feel like your blog makes no sense?
It’s time to organize those multiple topics and figure out what’s not working for you!
Good organization is going to be one of the biggest factors when it comes to ranking, so don’t miss it or your efforts will be in vain.