Are you wondering what sort of keywords you need to make sales on your blog?
All keywords are not created equal.
Some just get you traffic, while others get you sales.
Finding keywords that convert to me means more than finding keywords that just drive a ton of traffic.
Sure we all like traffic, but if it’s not making sales, what’s the point.
I would rather have less traffic and more sales.
Many affiliate marketing beginners miss the mark on this one.
They are taught to look for keywords with high search volumes and low competition.
They find these keywords, incorporate them in their blog posts and traffic starts to pick up.
A few months go by and no sales.
They throw in the towel and figure this affiliate marketing stuff just doesn’t work.
It’s not that it didn’t work, it’s that they weren’t finding keywords that convert or using buying keywords.
I don’t focus so much on high search volume.
I would rather have a keyword that gets fewer searches and converts to money in my pocket.
How To Convert Sales On Low Volume Keywords
I will give you an example.
Let’s say I found a keyword that converts, what I call a “buying keyword” but it only gets 100 searches a month and only about 20 of those are estimated to land on my site?
If it’s a buyer keyword, that means the customer is ready and has their credit card out.
15 of those 20 actually buy from me.
(yes, 15 out of 20 will buy from me on a a site that’s targeted)
The math looks something like this:
The affiliate product I am selling pays me $30.00 per sale.
I sell 15 @ $30.00 = $450.00 per month.
I have 10 blog post up using buying keywords
10 x 450 =$4500.00
There are plenty of products that can make you $30 a sale!
There are products out there that can make you a HECK of a lot more than that!
I have my own affiliate program as well as many other people that pay high commissions on products.
Clickbank is an excellent resource for making money with affiliate products.
I have made my fair share of money using their merchants because they do pay such high commissions and they have a lot of products to pick from.
What are Buyer Keywords?
What are buyer keywords is a very good question to ask yourself!
They come in many forms depending on your niche.
Let’s say for example you were blogging about high blood pressure and you affiliate product was a supplement to help lower it naturally.
The keyword “natural remedies for high blood pressure” gets over 9500 searches per month.
Sounds good right?
Well no, not really.
If I am searching for a natural remedy, I am just looking for ideas.
The keyword “natural supplements for high blood pressure” only gets about 300 searches.
Might not seem that great considering it’s estimated that only about 50 of those will land on your site.
But listen, 50 visits a month is just an estimate and there’s so much more we can do with this term than meets the eye.
You’re Not Stopping At That Keyword!
You’re going to take that term to Google, use your brain (the ultimate keyword tool is your brain) and you’re going to see what other terms you can use in your post that mean the same thing.
NOT ALL of them are related to your search, but some of them are.
If you click on the ones that are, you get MORE.
You can use these same terms in your blog post to start sucking in A LOT MORE traffic for that same term Jaaxy said was only 50 a month.
When you start using these terms, you start ranking for more keywords that are related.
You can also see what questions people are asking in regards to the same term.
Don’t ever let anyone tell you that you gotta have XX number of searches per month!
You need to have “Some” and then from there you’re going to use your brain to start ranking for more!
You can do this OVER AND OVER again!!
Granted you have a keyword tool to tell you the searches.
Obvious Buyer Keywords
There are some keywords that are just obvious keywords.
Words that you add to you keyword like, download, buy, join, pdf download, things like that.
There was a hot product a couple years ago called “The Magic of Making Up. ”
People would search for it by name.
Searching for it by name does not necessarily mean a person is going to buy.
However if I was searching for “download the magic of making up”, I would be more likely to be ready to buy.
It’s about figuring out where the buyer is in the process and using those terms instead.
Long Tailed Very Specific Keywords.
Let’s say my niche is bathroom decor.
I could search use a keyword like “purple shower curtains” and it gets about 3000 searches per month.
Purple shower curtains in pretty broad.
Broad isn’t the best when it comes to keywords or niches.
Now if I targets something like “purple polka dot shower curtains”, it gets a lot less searches, but if someone is looking for a purple polka dot shower curtain and I have one on my site, there is a good chance it’s going to sell.
When finding keywords that convert, think longtailed.
Then I write another blog posts on something like purple and green shower curtains.
Rinse and repeat.
Very specific, long tailed keywords convert!
And they bring traffic when you work them right.
When finding long tailed keywords that convert, a good keyword tool is priceless.