We can write great blog posts all day long, but if they don’t rank in Google, or people aren’t reading them, there really isn’t much point. I am going to share a few tips to show you how to write great blog post(s) that have a good chance to rank in Google.
- Keyword research is first. Many go way to broad in this area. I write my blog posts to rank for multiple keywords. Notice the title of this article. I could possible rank for the following keywords. If you notice every word in my title is also in my introduction. I go into great details in my Pajama Affilliates home study course and even share how to find hidden keywords.
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- Your title is important. Your keywords need to be in it. Long tailed keywords are better. It also needs to be interesting. When one does a search, they usually scroll through the titles on the first page, maybe the second. We pick the one that is usually the most interesting. Depending on your topic, placing descriptive emotional words can work wonders. One of my top performing articles of all times had the title :How to text a girl and drive her crazy wild”. Much more descriptive than “how to text a girl” wouldn’t you agree?
- After my title, I always upload an image. The image has been saved to my computer labeled with my keywords. I do believe that Google also crawls that as well so every little bit helps. Images are really important and they need to be relevant and eye pleasing or eye catching. This is especially important more and more for great blog post due to that social media site called Pinterest. It is getting bigger and bigger and it’s all about your image. You can get some good traffic on Pinterest.
- Now about your content. If you post asks a question, make sure you answer it in your content. Stay away from being to wordy or too long. You don’t want to lose your readers. I usually aim between 400 to 600 words. If there is more than this, consider doing a new blog post. One little trick here that I use on my blogs is I link my post to one another. Example above is the words long tailed keywords, so I will highlight those and link it to my blog posts on long tailed keywords. This tells Google that my content is relevant on my site. It also helps your site be established as an authoritative site. The Hummingbird update is all about relevance. If you follow my links in this post, you will see what I mean. Also, toss your keywords around naturally through out your great blog post.