Having a plan for your tags and knowing the right way to use WordPress tags for Seo matters. Not just for Seo but for your readers as well.
There is a lot of confusion on this topic.
Tags are like the index in a book.
Tags are a way to organize your content to make it helpful for you readers and easy for the bots to crawl.
Many are using WordPress tags all wrong. Many of us were taught that the little box over there on the right when you write a post is a place to stuff keywords. It’s NOT!
Notice the Suggestion under the box that says “choose for most used tags” There is your first clue.
Tags are a place to link relevant content together. Not a place to stuff keywords. Use your keywords in your content, images and subtitles. That is where they go.
How to Know Your Tags are an Issue
When You Add a Tag WordPress Makes a New Page
So what happens when you add a tag is you are creating an archive page. WordPress and most blogging platforms including Blogger do this automatically.
So if you only use a tag once on one blog post, you know have two pages with the exact same content?
What good is that to your reader? It’s does nothing to help your Seo.
So if you just added 20 tags to a post, you just created 20 new archive pages on your site. What a cluster-cluck right?
An archive page with just one or two posts just doesn’t help anyone
A tag is something that more than one blog post shares.
Like if I have 7 posts about Pinterest, I would link them all together on one page by using the same tag. Something like Pinterest tips for bloggers on all 7 posts.
Now I have a page that would be very helpful to my reader. I can even link the url of that tag page in each Pinterest post and alert my reader that more tips can be found on that page.
This can keep readers on your site longer. Visitors on your site longer tend to trust you more. Trusting visitors buy.
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Choosing Tags for WordPress Seo and Your Reader
Planning out your tagging strategy ahead of time helps a lot.
You want to be able to link to other relevant posts. Relevant being the keyword here.
This post for example could be tagged for onsite Seo. Not to be confused with on page Seo.
Notice that link up there? It takes you to a page with 5 posts on Onsite Seo for WordPress. That’s helpful to your reader.
Now any other posts that are relevant to onsite seo will be getting that same tag!
If by chance I had no other relevant posts on this topic, I would just leave the tag box blank until I had more relevant posts.
Summary on Using WordPress Tags for Seo
- tags are used to expand your site’s navigation
- tags should be used sparingly
- tags take some planning
- tags are not a place to stuff keywords
- tags are for linking relevant posts together
- tags should be useful to your reader
- tags do matter for seo
- If you have no other relevant content, don’t use a tag at all
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